⟩Why Advertise on Facebook?
⟩Most used social media platform
Over 2 billion users logging in monthly
Over 1 billion logging in mobile devices daily
Relatively cheaper than other ad platforms
How To Get Started With Facebook Ads?
⟩Determine your business goals
Choose a suitable campaign objective
Install Facebook pixel on your site
The Facebook Ads Manager
⟩Your ad campaign command center
Place where you create, edit and manage ads
Accessible via browser and mobile app
Track your ads performance
How to create an advert on Ads Manager
⟩1. Campaign Level (choose objectives)
Facebook Ads vs Boosted Posts
⟩Key differences between Facebook Ads and Boosted Posts
⟩Instagram and Audience Network ads
How To Optimize Facebook Ad Design
⟩Excellent value proposition
Custom-Targeted Audiences
⟩5 types of custom audiences
How to use custom audiences for more conversions
Facebook Pixel and Retarget Marketing
⟩Why set up the pixel?
⟩Monitor and optimize ad campaigns
Why retarget marketing?
⟩Very powerful marketing tool
Facebook Ads Split Testing
⟩Benefits of split testing
⟩Credible and tangible results
Best practices in split testing
Facebook Dynamic Ads
⟩Requirements for dynamic ads
Why run dynamic ads
⟩Timely and personalized ads
How To Lower Ads Budget
⟩Don’t advertise during holidays